Privacy Policy

1. Who We Are

SocialReel LLC (“SocialReel”) provides AI-assisted social media automation for real estate professionals. This policy explains what personal information we collect, how we use and share it, and the choices you have.

2. Information We Collect

• Account details: name, email, phone, brokerage, and professional license information.
• Connected-platform tokens (stored encrypted) for Facebook, Instagram, YouTube, and TikTok, plus the connected page/profile identifiers and post performance metrics we retrieve.
• MLS/listing credentials (stored encrypted) and listing data you import or connect.
• Content you create, upload, or that we generate for you — captions, photos, video, schedules.
• Optional voice samples (and, if ever enabled, avatar training media) used to create voice clones. We treat voiceprints and facial geometry as biometric data and process them only with your explicit, separate consent.
• Usage, device, and billing data (billing/payment card data is handled by Stripe, not stored by us).

3. How We Use It

To operate the service — generate and publish content on your behalf, authenticate you, verify professional licensing, run compliance checks, process payments, provide support, secure the service, and improve the product. We do not sell your personal information, and we do not use your private content to train third-party foundation models. AI providers process your prompts and content only to return output to us.

4. Service Providers We Share With

We share data with vendors who process it on our behalf under contract, only to run the service:

• Cloud hosting providers — hosting, storage, email and media delivery.
• Stripe — payment processing and billing.
• AI providers — writing captions and replies, voice (speech to text, text to speech and, where you enable it, voice cloning), and generating video from your photos.
• MLS data providers — listing data, only where your brokerage has authorized MLS access.
• Apple and Google — push notification delivery to the mobile app (device tokens only).
• Messaging providers — text messages and phone calls, if and when you switch those on.
• Social publishing providers — the relay used to publish to some social platforms on your behalf.
• Data retrieval providers — retrieving public listing and community data you request.

We may also disclose information to comply with law, enforce our terms, or protect rights and safety, and in a merger or acquisition (with notice where required).

5. Biometric Data (Voice/Avatar)

Voice cloning is off by default. If you enable it, we collect and store a voiceprint solely to render your content, only after you give explicit written consent (we record the consent text, version, timestamp, and IP). We do not sell, lease, or trade biometric data. We retain it only while your account uses the feature and permanently destroy it on request, when you disable the feature, or when you cancel — and no later than any period required by applicable biometric-privacy law (such as Illinois BIPA and Texas CUBI). The feature is unavailable where prohibited by law.

5a. Your Clients’ Contact Data

When you add contacts, forward lead emails to your SocialReel inbox, BCC your logging address, import a spreadsheet, or connect another CRM, we store the names, email addresses, phone numbers, messages and preferences of the people you work with, on your behalf. You control that data: we use it only to run your follow-up (emails, plans, matches, reports) and to show it back to you. We never sell it, use it for advertising, or contact your clients except as you or your action plans direct. Every email we send for you carries an unsubscribe link, and a contact who opts out is not emailed again. You can edit or delete any contact at any time; deleting your account deletes them.

5d. Text Messaging (SMS) Consent and Mobile Information

When a person gives a phone number to an agent through a SocialReel form (an agent’s link page, an open-house sign-in sheet, or a lead form) and ticks the text-message consent box, that consent is recorded with the time, the source and the wording shown. The agent may then text that person about their inquiry through SocialReel. Message frequency varies; up to 10 messages per month. Message and data rates may apply. Reply STOP to cancel at any time and HELP for help; a STOP request is honored immediately and recorded on the contact.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5b. Voice Conversations with Deena

When you talk to Deena, your audio is transcribed by our speech provider and the text is sent to our AI provider to produce a reply, which is read back to you. Audio clips are processed and discarded; the text of the conversation is kept with your chat history so you can pick up where you left off, and you can delete a conversation at any time. Voice is optional; everything works by typing.

5c. The Mobile App

Our iOS and Android apps ask for the microphone (to talk with Deena and record clips), the camera and photo library (to film and pick media for posts), and notifications (to tell you when something needs your approval or a lead wrote back). Each permission is optional and used only for that purpose. For notifications we store a device token issued by Apple or Google; it is deleted when you sign out or uninstall.

6. Data Security & Retention

We encrypt platform tokens and credentials at rest and use access controls and other safeguards. No system is perfectly secure. We retain personal information for as long as your account is active and as needed to provide the service, then delete or de-identify it — except where we must keep certain records (for example, billing/tax) to meet legal obligations. Account deletion follows a 30-day grace period; see Data Deletion.

7. Your Rights

Depending on where you live (including under the Texas Data Privacy and Security Act, California CCPA/CPRA, and similar laws), you may request access to, correction of, a portable copy of, or deletion of your personal information, and opt out of certain processing. You can export or delete your data in-app, or email privacy@socialreel.ai. We will not discriminate against you for exercising these rights.

8. California & State Rights; “Do Not Sell”

We do not sell or “share” personal information as those terms are defined under the CCPA/CPRA, and we do not process sensitive personal information (including biometric data) for purposes other than providing the service you requested. You may still submit access, deletion, and correction requests at the contact above, and you may use an authorized agent.

9. Cookies & Similar Technologies

We use strictly necessary cookies and local storage to sign you in, keep your session secure, and remember preferences. You can block cookies in your browser, but the app may not function without the essential ones.

Analytics. On our public pages (the home page, listing kit pages, pricing, sign-up and sign-in) we measure visits and which steps people complete, so we can see what works and fix what doesn’t. Form inputs are masked and we do not send names, emails, phone numbers or addresses with these events.

Advertising measurement. On the same public pages we use the Meta pixel to tell Meta (Facebook and Instagram) when someone who saw one of our ads visits, requests a kit preview, starts checkout, orders a kit or signs up. This lets Meta measure our ads and show them to people likely to find them useful; Meta may combine it with what it already knows about you under its own privacy policy. It never runs inside the signed-in app, and we never share your clients’ contact data with it. If your browser sends a Do Not Track signal we turn off both analytics and the pixel. You can also manage ad preferences in your Facebook or Instagram settings.

10. Children

SocialReel is for real estate professionals and is not directed to children under 18, and we do not knowingly collect their personal information.

11. Changes

We may update this policy. If a change is material we will give reasonable notice (email or in-app) and update the effective date above.

12. Contact

SocialReel LLC — privacy@socialreel.ai